Oscar continues to design all of the collections and remains Chairman, he handed over his previous title of Chief Executive to son-in-law Alex Bolen in 2004. In 1997 Oscar launched OSCAR by Oscar de la Renta, a high-end sports line for the working girl, and in fall 2004 he debuted O Oscar, a sportswear line for the masses, with all items retailing for less than $100. Although that line is currently on hiatus, the new brand president Maria Vaccaro is re-launching the line for spring 2006. It's this marked ability to straddle diverse markets and worlds that has ensured his continued success.
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